Emaar Properties has unveiled one of the most ambitious retail developments ever announced in the UAE. Dubai Square will rise inside Dubai Creek Harbour as a next-generation mega mall designed to operate as a city within a single complex. Backed by an investment of AED 180 billion, the project is intended to reshape how shopping, entertainment and hospitality come together in a single destination.
What Is Dubai Square
Dubai Square will cover approximately 2.6 million square metres, making it nearly three times the size of Downtown Dubai. The project is not conceived as a typical mall but as a fully integrated indoor urban district with boulevards, public zones, retail streets and cultural spaces. The master plan includes a connection to the future Dubai Creek Tower and dedicated routes for electric vehicles, supporting long-term environmental goals and smart mobility solutions.
Design Concept and Scale
The architectural layout is structured to feel open and walkable while being protected from outdoor heat. Unlike traditional shopping centres built around closed corridors, Dubai Square follows an urban layout with public squares, indoor streets and natural lighting zones. The scale of the project positions it as one of the largest mixed-use retail environments ever planned in the Middle East.
Smart Infrastructure and AI Systems
Dubai Square will be built using advanced digital systems and artificial intelligence technologies. Crowd movement, energy use and retail behaviour will be analysed in real time to optimize visitor experience and commercial performance. Emaar will draw on its experience managing high-footfall destinations that welcome over 100 million visitors annually.
Dubai Square and the Growth of Dubai Creek Harbour
Dubai Creek Harbour is a long-term master-planned district that includes over 7.4 million square metres of residential development and 500,000 square metres of green public areas. The area borders the Ras Al Khor Wildlife Sanctuary, combining waterfront living with environmental protection. Dubai Square will anchor the district as its main retail and lifestyle centre and help establish the area as one of Dubai’s leading urban destinations.
Impact on Property Value and Investment
Large landmark projects like Dubai Square historically increase demand across surrounding zones. Apartments and waterfront residences located near lifestyle hubs typically achieve higher rental demand and long-term capital appreciation. For buyers and investors, Dubai Creek Harbour is expected to benefit from commercial activation, employment growth and rising tourism flows driven by the mall.
Completion Timeline
Dubai Square is expected to open in phases starting in 2028 as development across Dubai Creek Harbour progresses. Once operational, it will rank among the largest integrated shopping and entertainment destinations globally.
Final Outlook
Dubai Square is not simply a mall but a complete urban ecosystem designed for retail, business, tourism and residential convenience in one environment. For Dubai Creek Harbour, it will become the defining landmark shaping the district’s identity and economic future.
